I hate the term "gamer", so instead I'll say that
people have one of two major preferences for playing digital games. They either
play on consoles or on the PC. Now, individuals who play games on their PCs
already have a PC that can run most contemporary games. Furthermore, it is a
common argument that they prefer PC games over console games because of their
versatility and the ability of being able to play with keyboard and mouse. They
already have their 'steambox', so they would not be inclined to purchase one. On
the other hand, there are people who play on their consoles. They prefer
playing the physical copies of their games while sitting in their couch holding
a controller. Many of these have already purchased their next console, either a
PS 4 or an X-1. If the Steamboxes had been released a year earlier, or maybe
even a few months earlier, it may have been a contender that would have swayed
many console gamers over to the PC camp. However, it came out after all the
major consoles were released, which puts it as a disadvantage. Players who
already have a PS 4 or an X-1 are unlikely to buy a Steambox, and people who haven't
moved on and still play on their PS 3s or X Box 360s are likely to upgrade to a
console. This leaves as a possible audience people who do not own either PCs or
gaming consoles and are looking to get into gaming, but they are better off
just getting an older console.
However, that's something we can talk about next Wednesday.
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